A one-page snapshot of your entire business model. Sketch it in pencil — it's meant to change as you learn.
Top 1–3 problems your customers have. List existing alternatives they use today.
Who has the problem? Name your target customers and your earliest adopters.
The single, clear message that says why you're different and worth attention.
The simplest thing you can build to address each problem above.
How will you reach your customers? Paths in and out.
How you make money — pricing, model, lifetime value.
Your main fixed and variable costs to operate.
The few numbers that tell you the business is working.
Something that can't easily be copied or bought.
A free template from AICO — a global business incubator based in Arizona. The lean canvas is adapted from the widely used one-page business-modeling format. When you're ready, pitch your idea to us at aico.fund.